Branding | Print Design
First Friday is a monthly event in Lincoln, Nebraska that features exhibits of local artists at over 30 of Lincoln’s downtown galleries. This event is a key part of downtown Lincoln’s creative community and allows artists to express themselves through a variety of artistic styles. This new promotional campaign is geared towards the eccentric creatives of Lincoln, other artists who visit galleries when they are not hosting exhibits, and those who are trying to explore the Lincoln art scene.
These flyers were handed out throughout the downtown area in coffee shops, bars and other galleries who were participating in the event. The striking colors and unique typography were included to catch the eye of Lincoln’s creatives and intriuge our audience to learn more about what First Friday offers.
This brochure design is something that is used as a seasonal template which features a map of the gallery locations, information about the event its self as well as a selection of featured artists throughout that seasons months. It is now being displayed and offered at all participating gallery locations throughout the year.
Creating different merchandise options was a key component to this campaign. Apart from purchasing art from the galleries themselves, we wanted to offer our own branded merchandise for the artists and visitors to feel connected to the event and continue spreading awareness about First Friday Art Walks.